BetBot was built by Fugle
Fugle is a Norwegian studio that builds websites, automations and AI products for businesses. BetBot is one of its own products, built and run in house. If you need a website, an automation or a product of your own, Fugle does that work for other businesses too.
A product that runs itself
BetBot is one of Fugle's own products. It follows football across more than a hundred leagues and turns what it finds into something useful: a daily list of value picks, live alerts the moment a match turns, and streak cards showing which teams are on a run. It reaches tens of thousands of people through Discord servers and a site that grew entirely on organic search, with no advertising spend at any point.
The point of showing it here is not the football. It is what the product demonstrates: something that collects data, makes a judgement, publishes the result and keeps a public record of whether it was right, every single day, without anyone pressing a button. That is the kind of thing Fugle builds.
Running our own products is also how we know what the advice costs in practice. We live with the hosting bills, the data costs and the maintenance, not just the launch.
What Fugle builds
Fugle is a Norwegian studio working with businesses that need something built properly and kept running afterwards. Four things, mainly:
Websites
Fast, mobile first sites with the search foundations actually in place rather than bolted on afterwards. Built to be found, not just to look finished.
Automation
Systems that remove the manual steps, so the repetitive work happens on schedule whether anyone is at the keyboard or not.
AI solutions
Image analysis, document understanding and chat services built for a specific job, with an honest view of where a model helps and where plain software does it better.
Custom products
Complete products from first sketch to running in production, including the unglamorous parts: hosting, monitoring and the maintenance after launch.
Fugle can build yours too
Most of the work is for other businesses. A shop that needs a site people actually find, a company drowning in a manual process that should have been automated years ago, someone with a product idea and no one to build it. The starting point is the same either way: what is the problem, and what would it be worth having solved.
You get one studio from start to finish, not a design agency handing off to a developer who hands off to someone else. And because Fugle runs its own products, the thing it builds for you is built the way it would be built for us: to keep working after launch day, not just to pass a handover meeting.
Other products from the same studio include WatchScanning, an AI service that identifies and values watches from a handful of photos.
Need a website or something automated?
Describe the problem and you get a proposal back. Pricing depends on scope, so there is no list price, just an honest estimate.